12 May 2017
Press release - Launch of Drive Safe India initiative
In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles! This loss of life, and the accompanying damage to goods and property, has a huge human and financial cost to society and business. There is an urgent need to reduce, and eventually eliminate this unnecessary loss of life.
Shell, Michelin and IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads.