IRF India Road Safety Campaign
India has taken up the giant road development programme after 50 years, and country wide enhanced mobility has given rise to a huge road safety problem with the dubious distinction of highest road fatalities per year in the world.
In a short period since the inauguration of the India Chapter in 2009, the IRF India chapter has spearheaded many activities:
- A joint initiative of IRF India with Ministry of Road Transport & Highways, Govt.of India has been launched as National Campaign for "Reduction Of Road Fatalities" on 23 September 2009.
- 4th IRF Regional Conference, 23-24 October 2009 on Accident Prevention: Road Safety Measures" with a galaxy of speakers from developing and developed world.
- Extensive inputs are being provided for amendment and modification of the Motor Vehicle Act of India, which needed much more stringent requirements of all provisions pertaining to licensing and control of road traffic in its totality.
- A recommendation has been sent for Govt.of India's consideration to provide exemption of customs duty for import of all advanced road safety devices including ITS.
- Another similar recommendation has been sent for Govt of India's consideration to provide tax exemption to corporate agency or philanthropist under or overpass, cycle path etc for enhancing safety.
- IRF is garnering support from both Government and corporate sources for a year long extensive campaign in Television, Radio, Print Media, Social Network, etc.
- Recommendation has been sent for Govt of India to issue directive for showing a 3-minutes Road Safety Film before showing any commercial film in cinema halls across the country.
- Has recommended to Govt.of India to make Road Safety Audit mandatory for all road projects in the country.
- Pursuing with Government and CorporateBodies to develop driver training schools with Simulators in every district of the country to ensure requisite skills in the driving population.
The insidious notion, that higher mobility is to be at the cost of higher road accidents, is to be changed by instilling a culture of Road Safety in the future generations. It is already a national priority, as IRF India has launched the National Campaign jointly with MoRTH. The remaining task is to sensitize all planners, engineers and road managers to tackle this man-made calamity with extra zeal and passion, and produce better safety outcomes with yearly targets.
For more information and current news, please visit the India Chapter: http://www.indiairf.com